Wake Up: A Slingshot Story

THE GOAL

Promote the release of Slingshot by creating a content experience that mirrors the film’s core themes of isolation, paranoia, and perseverance—driving engagement and awareness among sci-fi and podcast fans ahead of the premiere.

HOW?

LA Times Studios produced Wake Up— A Slingshot Story, a 3-part original audio drama inspired by the world of film. Distributed as a branded podcast, the series was supported with a robust promotion strategy across L.A. Times channels, including: homepage modules, newsletters, custom social audiograms, video interscroller, Apple News, streaming audio placements, a full-page print ad in the Calendar section, and many more.
Podcast cover for “Wake Up,” a Slingshot story, featuring the silhouette of a person in profile against a cosmic background split into green and red hues. A glowing vertical light cuts through the center of the silhouette’s face. Logos for LA Times Studios, Bleecker Street, and Bluestone Entertainment appear at the bottom.

RESULTS

Wake Up was honored with Bronze at the 2025 Native Advertising Awards for Best Use of Storytelling.

Wake Up was named a Webby Honoree in Podcasts—Scripted (Fiction)

Total Campaign Impressions
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Podcast Downloads
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Rank in Science Fiction Category on Apple
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