The Macallan was looking to tap into LA Times’ red carpet Envelope Live screening series to reach Hollywood insiders and women working in cinema to share their stories and promote The Macallan’s short film The Spirit of 1926.
The LA Times partnered with The Macallan to produce an event spotlighting female directors and actresses making waves in Hollywood with a panel moderated by The Macallan. We also screened the film The Spirit of 1926 and ended the event with a VIP cocktail party inviting guests to taste a selection of The Macallan cocktails.
We received 665 RSVPs for the event, surpassing our RSVP goal by 33 percent, and two million promotional impressions for the event, surpassing our goal for media by 30 percent. Most importantly, the event provided a perfect platform for The Macallan to showcase their film and align with female tastemakers in Hollywood.
