THE GOAL

CBS’s The Truth About Police Investigations set out to captivate true-crime enthusiasts by revealing the “never-before-seen” details of a gripping murder case.

HOW?

LA Times Studios tapped into what fans love most—personal, firsthand perspectives—by featuring a prosecutor-turned-defense attorney, a homicide detective, and a wrongfully convicted man.

RESULTS

The campaign exceeded expectations
minutes spent on-site
1 MIL
above industry standard (average time spent )
300 %
average time spent
160 seconds
social media CTR
1 %

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