To promote their variety of luxury products during the holiday season, TUMI worked with LA Times Studios to select a list of their best items for purchase during December.
HOW?
LA Times Studios integrated these products into a beautiful hub on latimes.com that showcased other brand items recommended to our readers as great gifts for the traveler and wanderluster in their friend group or family – a perfect tie-in for the TUMI brand.
RESULTS
TUMI was so happy with the results of the first campaign that they hired LA Times Studios to build a second version of the guide the following year.
