Amplify the Great Australian Bite event beyond local activation to establish Australia as a premier culinary and tourism destination and engage U.S. audiences with authentic Australian stories.
HOW ?
LA Times Studios produced a branded content campaign that blended pre-event anticipation with post-event storytelling. A custom video featuring Curtis Stone and Clare Falzon exploring Australian cuisine launched ahead of the activation, running on the LA Times Events’ YouTube channel and supported by organic social cutdowns where followers engaged in enthusiastic conversations about the country’s cuisine and diverse locations. After the event, an in-depth article recapped the experience and embedded the video, extending its reach and impact across latimes.com.
The Great Australian Bite Serves Up A Sumptuous Food Event – With a Side of Down Under Hospitality – in Malibu
