The Next Challenge in Combatting COVID-19
# The Next Challenge In Combatting COVID-19 THE GOAL Pfizer was the first company to develop, test, and gain FDA approval for a COVID-19 vaccine. But, after that Herculean effort came an equally daunting challenge: convincing Americans—and especially those of color—that the vaccine was as safe as it was necessary. HOW? To gain the trust […]
Fighting Misinformation
https://studios.latimes.com/wp-content/uploads/2025/11/ASTROLOGY_english_16_9_final_v2.mp4 Fighting Misinformation THE GOAL In the fight against scientific misinformation, Pfizer sought to empower Spanish and English-speaking communities by dispelling medical myths. HOW? We developed a bilingual animated video series that vividly and humorously explores historical medical misconceptions, positioning Pfizer as a trusted authority. RESULTS The campaign exceeded expectations, with 3.6 million impressions and […]
