THE GOAL

In the fight against scientific misinformation, Pfizer sought to empower Spanish and English-speaking communities by dispelling medical myths.

HOW?

We developed a bilingual animated video series that vividly and humorously explores historical medical misconceptions, positioning Pfizer as a trusted authority.

Stylized illustration of a medical setting with a person undergoing an MRI scan in the background and a healthcare worker at a computer in the foreground. Two monitors are prominently displayed: the left screen reads "UNBELIEVABLE THINGS THAT PEOPLE ACTUALLY BELIEVED," and the right screen says "true stories of medical misinformation." The Pfizer logo is faintly visible in the bottom right corner.

RESULTS

The campaign exceeded expectations, with 3.6 million impressions and over a 13% average video completion rate.

impressions
1 MM
average video completion rate
10 %

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