Focus Features wanted to drive buzz and connect with true crime fans to promote their upcoming thriller, Greta.
HOW?
We created a marquee original podcast, Obsession, that delved into the history culture, science, and often deadly consequences of unrequited love.
RESULTS
Prominently featured on Apple’s Podcast carousel and highlighted as “New & Noteworthy,” the podcast garnered over 300 thousand downloads and more than 2.5 million minutes listened.