Using insights from their latest white paper, Merrill set out to authentically connect with the AAPI community and demonstrate how their wealth management services can support their financial journeys.
HOW?
LA Times Studios brought this vision to life through a video series that showcased real AAPI individuals who achieved professional, personal, and financial success—and how they now pay it forward.
RESULTS
The campaign drove meaningful engagement, reinforcing Merrill’s role as a trusted partner in the AAPI community.
