Toyota Mirai teamed up with LA Times to launch a dynamic feature that educated readers about the fascinating history and future of hydrogen fuel cells.
HOW?
By connecting with tech-savvy, eco-conscious Californians and the LGBTQ+ community, the campaign sparked meaningful conversations and debate about sustainable energy.
RESULTS
The campaign exceeded expectations, driving lively social engagement and drawing audiences into an important discussion on the role of hydrogen fuel in shaping a greener future.