Chef Gaggan

THE GOAL

LA Times Studios, in partnership with Singapore Airlines and the Singapore Tourism Board, brought a world-class dining experience to Los Angeles with GAGGAN USA at E.P. & L.P.

HOW?

This exclusive rooftop pop-up featured bites from one of the world’s top chefs, Gaggan Anand, who crafted an unforgettable menu showcasing Southeast Asian flavors using the best California ingredients.
A nighttime event scene with a crowd gathered in front of a retro-style bar setup under a lit marquee sign that reads, “LA TIMES X SIA X STB GAGGAN USA 2022.” Bottles are displayed behind the bar, and a large heater stands among the attendees. The backdrop features pastel-colored building facades with “Melrose” written in cursive on the side wall.
Bold, pop-art-style promotional graphic for “Chef Gaggan USA,” featuring mirrored red and blue versions. Each side shows a stylized portrait of Chef Gaggan Anand wearing sunglasses—blue on the red background and red on the blue background. Text includes “Los Angeles Times,” “April 20,” “E.P./L.P. Rooftop Party,” and “Tickets $99.” Logos for Singapore Airlines and Singapore Tourism are at the bottom, along with a circular badge reading “Singapore • Los Angeles.” The overall design evokes a vibrant, edgy celebration.

RESULTS

Guests enjoyed an elevated culinary journey, complemented by signature Singapore Sling cocktails from Tanqueray, Sapporo beer, and Las Jaras wine, creating a dynamic and immersive evening.
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