THE GOAL

In the fight against scientific misinformation, Pfizer sought to empower Spanish and English-speaking communities by dispelling medical myths.

HOW?

We developed a bilingual animated video series that vividly and humorously explores historical medical misconceptions, positioning Pfizer as a trusted authority.

RESULTS

The campaign exceeded expectations, with 3.6 million impressions and over a 13% average video completion rate.

impressions
1 MM
average video completion rate
10 %

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