Designing A Better LA

THE GOAL

To elevate awareness for the Toyota Mirai, LA Times Studios produced a powerful three-part video series spotlighting AAPI entrepreneurs and artists who are reshaping Los Angeles through sustainability.

HOW?

Amplified through Facebook and a strategic digital branding campaign, the series positioned the Mirai alongside these visionary leaders.
Front-facing view of a white Toyota sedan driving down a suburban street lined with trees and single-story homes. A black Mazda is visible to the left, and additional vehicles are parked along the curb. The Toyota has a California license plate that reads “8VBL471” with the slogan “Let’s Go Places.” The scene captures a calm, residential neighborhood.

RESULTS

This campaign cemented Toyota’s connection to innovation and sustainability, driving over 12 million impressions.

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