To captivate U.S. audiences and highlight Australia’s diverse experiences, we partnered with regional entities to create an immersive campaign that showcased the country’s unique attractions and warm hospitality.
HOW?
By using highly impactful strategies, we engaged readers for an average of 11 minutes per visit, with 289K article views.
RESULTS
The campaign over-delivered in key regions bringing Australia’s vibrant destinations to life for travelers. Increase in impressions
