City National Bank partnered with LA Times Studios to bring a large-scale custom event activation to life, celebrating the vibrant intersection of Los Angeles and New York City’s dining scenes.
HOW?
Featuring an all-star lineup of chefs and restaurants from both coasts, the sold-out event welcomed 600 attendees for an unforgettable evening of exceptional flavors and conversation.
RESULTS
With total media impressions up 180% year-over-year, the campaign’s impact extended far beyond the event itself, sparking excitement and engagement across audiences.