Coast To Coast

THE GOAL

City National Bank partnered with LA Times Studios to bring a large-scale custom event activation to life, celebrating the vibrant intersection of Los Angeles and New York City’s dining scenes.

HOW?

Featuring an all-star lineup of chefs and restaurants from both coasts, the sold-out event welcomed 600 attendees for an unforgettable evening of exceptional flavors and conversation.
Alt text: Promotional graphic for the Los Angeles Times “Coast to Coast” event, presented by City National Bank. The design features yellow and pink stylized skylines representing Los Angeles and New York City. Text reads: “Coast to Coast” with the tagline “A tasting event with chefs from L.A. and NYC.” Logos for the Los Angeles Times and City National Bank are included.
Close-up of a food station at the Coast To Coast event, where a person in an apron is using a handheld torch to sear a dish. The table is covered with a patterned cloth and a colorful spread of ingredients including pickled onions, chopped red peppers, and other garnishes arranged in bowls and small plates. A vase of flowers is slightly blurred in the foreground, and guests are visible in the background.
A vendor wearing a white shirt, dark apron, and red-patterned bandana hands food samples to two smiling women at a booth during a bustling indoor event. The women each hold small plates, and one has a glass of wine. The booth features colorful dishes, including pickled vegetables and garnishes, and a vase of flowers decorates the table. Warm lighting and a crowd in the background create a festive atmosphere at the Coast To Coast event.

RESULTS

With total media impressions up 180% year-over-year, the campaign’s impact extended far beyond the event itself, sparking excitement and engagement across audiences.

increase in total media impressions year-over-year
160 %
attendees
580
More Details

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