To captivate U.S. audiences and highlight Australia’s diverse experiences, we partnered with regional entities to create an immersive campaign that showcased the country’s unique attractions and warm hospitality.
HOW?
By using highly impactful strategies, we engaged readers for an average of 11 minutes per visit, with 289K article views.
RESULTS
The campaign generated meaningful engagement, with a 0.08% click-through rate and high interaction with the custom United/DNSW booking widget, driving measurable results and sparking interest in the Sydney route.
