To cut through the clutter of competitive messaging and raise awareness of United’s Dreamliner service from LAX to Sydney.
Target prospects through a mix of high-impact digital across latimes.com, native ads, and custom dynamic content to maximize measurable conversions.
The campaign generated meaningful engagement, with a 0.08% click-through rate and high interaction with the custom United/DNSW booking widget, driving measurable results and sparking interest in the Sydney route.
