THE GOAL

Promote Spanish food and wine throughout the city, inspiring readers to incorporate these products into their dining experiences and social gatherings.

HOW?

LA Times Studios curated a selection of Spanish food and wine, showcasing their tasting and pairing potential through a beautifully designed custom content hub. Featuring engaging text and custom photography—including close-ups of recommended food and beverages—the hub highlighted everything from cheese and wine pairings to cured meats.

RESULTS

The campaign successfully generated substantial page views and millions of impressions, driving awareness and enthusiasm for Spanish cuisine.

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