Designing a Better LA
https://studios.latimes.com/wp-content/uploads/2025/03/Toyota%20Mirai_Wang_v3_MA_05102022_FINAL.mp4 Designing A Better LA THE GOAL To elevate awareness for the Toyota Mirai, LA Times Studios produced a powerful three-part video series spotlighting AAPI entrepreneurs and artists who are reshaping Los Angeles through sustainability. HOW? Amplified through Facebook and a strategic digital branding campaign, the series positioned the Mirai alongside these visionary leaders. RESULTS […]
Hydrogen Fuel Cell
# Hydrogen Fuel Cell THE GOAL Toyota Mirai teamed up with LA Times to launch a dynamic feature that educated readers about the fascinating history and future of hydrogen fuel cells. HOW? By connecting with tech-savvy, eco-conscious Californians and the LGBTQ+ community, the campaign sparked meaningful conversations and debate about sustainable energy. RESULTS The campaign […]
