Come and Say G’day

A desert landscape with a large, prominent red rock formation in the distance under a clear blue sky. Yellow and white text in the upper left corner reads: "Come and say G’day" and below in dark blue text: "Discover the true meaning of an Aussie welcome." A yellow downward arrow points below the text.

https://studios.latimes.com/wp-content/uploads/2025/03/LAT_GAB_3MIN_FINAL_HD.mp4 Come And Say G’day THE GOAL To captivate U.S. audiences and highlight Australia’s diverse experiences, we partnered with regional entities to create an immersive campaign that showcased the country’s unique attractions and warm hospitality. HOW? By using highly impactful strategies, we engaged readers for an average of 11 minutes per visit, with 289K article […]