Lee Kum Kee
https://studios.latimes.com/wp-content/uploads/2026/01/Celebrate-the-FlavorsofAAPI_-Tue-Nguyens-@twaydabae-Journey-From-TikTok-Chef-To-Restaurateur-1080-EN.mp4 LEE KUM KEE THE GOAL Lee Kum Kee aimed to deepen brand awareness as a proud advocate for the AAPI community by celebrating diverse cultural heritage, personal stories, and culinary traditions during AAPI Heritage Month. The campaign sought to engage AAPI audiences while reinforcing Lee Kum Kee as both a symbol of Asian culinary […]